In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called “Newsgroups” on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night’s work. The two Internet pioneers, by spending only $20.00—the price of this book—brought in $100,000 worth of business. But they also received a flood of “flames”—E-mailed insults—from thousands on Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of a violent controversy that continues to rage over commercialization of the once strictly academic Internet.
In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully—make a fortune advertising on the Internet. You’ll get the whole story, explained in clear, nontechnical language. You’ll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can “cybersell” your way to wealth.
The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service.
Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.
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This book was published in 1994. It was donated to the office where I work today (we have an ongoing book sale for a scholarship fund). And I’m equal parts amused and fascinated. For one, the book is painfully dated; no one calls the Internet the “information superhighway” anymore, for starters. ”E-mail” is used instead of email, the concept of “flaming” had to be defined for the reading audience, and you couldn’t even do any of this without either disconnecting your phone or getting a second line.
More than that, the Internet was a very different place 18 years ago. Today, we don’t bat an eyelash at the idea of online marketing—assuming that we even see it at all, given the prevalence of ad-blocking plug-ins. Back then, it was controversial. The Internet was new(ish); the rules of what was and was not acceptable were still being hashed out.
I can dig a nice time-capsule find, so I squirreled this book away to my desk. Maybe I’ll read some it during my lunch breaks.
I wonder what the authors and their critics would say if we could go back in time and show them the modern Internet. I have a feeling both would be very surprised at how it all came out.
They would also have no idea what the hell we’re all talking about. XD ”FEELS OTP OMG OMG I WILL DIE FOR MY SHIP JSDKFLDJFALSF THIS SHIRT IS ABLEIST”